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The way you tell your story online can make all the difference
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Align the Visual Brands of 17 Separate Offices
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Maybe you want to turn a hobby into something more
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Maybe you have a creative project to share with the world
Case Study: Re-Branding Philadelphia City Council
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![Philadelphia City Council Logo Design]()
Council's New Logo
Within 3 monthsa of taking the Graphic Designer position (we had to negotiate over “Art Director”, since Directors are entirely different titles in government), a new logo was hatched.
The logo was made to be legible in a quick glance, and the color palette started with city colors of Blue and Gold, and we added a couple more colors, notably a warm gray, a dark raspberry, and of course Black and White.
The button below will show you logo designs, color palettes, and the seal. Yes, the seal had to be done as well. Everything seen by the public said The City of Philadelphia, which is basically the Mayor’s seal. Somewhere in the past, someone jettisoned the one that said Seal of “The Council” of the City of Philadelphia. So we regenerated, colored, cleaned up, and drew the elements of the seal: the horn of plenty, the plow and ship, and of course, “the girls”.
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Philly's FIRST Veterans Parade
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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![Philadelphia City Council Annual Report]()
The New Annual Report
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Duly Elected Officials
After leaving Apple to join the President’s staff at Philadelphia City Council as Graphic Designer & Art Director, I had a couple of mandates: cut costs by centralizing production of communications materials (when I arrived I found that the 17 City Council offices had been using 22 separate printers!), and begin a “central brand” for City Council that would tie the offices together as a single entity.
The second part was a little more of a challenge, because everyone (EVERYONE) ran for these public offices by saying, “I represent you, the people, and nobody can tell me what to do!”
As such the President of City Council was tasked with communications, negotiating with the Mayor’s office, and running City Council Meetings. He was NOT the “boss” of any of the Council members.
In fact, NOBODY is the boss of a sitting Council member. One critical phrase I heard over and over during my first month in Council was, “duly elected City Official”.
But, as dedicated professionals, Council members accepted the concept of Branding, and Intellectual Policy, and brough their communication teams to training that I held quarterly, after re-designing Council’s logo, seal, and Brand Identity.
First, I created our new department…Council Creative Group.
Then came hardware, software, and interns.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
