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Closer Look

NJ Motorsports Park

Creativity while freelancing:

Agency:
Barlen Group
Huntingdon Valley, PA

Role(s)

Designer, Art Director
Typography (set, proof, and edit)
Retouching
Final Files for Output
 

Client

Designs for new client, Regional auto and motorcycle racing facility, New Jersey Motorsports Park.

Projects

  • Photo retouching & prep

  • Layout for Coca Cola promotion

  • Layout for Budweiser promotion

  • Web site sketches

  • Design for 3 billboard sizes

Three-bikes-one-wheel-ghosted-for-MOOD.jpg
Challenge

Agency Principal Gus Magazzeni was client rep and Creative Director on all this work.
As a Designer and Art Director, I was tasked with bringing original ideas, and modifying rough ideas into something to present to the client, while also figuring out tie-ins to other elements of the event's marketing mix.

Solution

As freelance creative talent, I met with agency head to review ideas he worked on with the clients, along with original ideas, and steps already in place.

We linked up with the American Motorcyclist Association  for racing photos I needed to complete files for the 36, 48, and 60 foot billboards, plus graphic for back of Budweiser delivery trucks and Coca Cola 2-liter bottle hang tag promotions for the upcoming championship race.

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