Case Study:
NJ Motorsports Park
While working freelance at The Barlen Group, a small agency in Pennsylvania, I worked on promo for a national championship motorcycle race at New Jersey Motorsports Park. With owner Gus Magezzeni as Creative Director and account rep, we created billboards, flyers, ads, tickets, and the layouts for the website for NJMP.
Mood boards were basically color and photo special effect experiments and full mockups of the billboards. Final execution was for 36, 48, and 60 foot billboards in the Philadelphia & South Jersey regions.
Logo "came with" 3D bevel/emboss effect and drop shadow
Saturated streaks color tests
Retouched image using "streak" special effect
Final 3-bike Racing Cycles composite image on billboard...artistic license taken here: these bikes would never race each other, they're in different classes. But the effect was just dramatic enough for large billboards.
Grid background and color "swoosh" special effect test image