Closer Look
TJ Nix Blues and Poolhouse
Creativity while freelancing:
Agency:
TonyBuford Creative
Manayunk, PA
Role(s)
Designer, Art Director
Photography
Typography (set, proof, and edit)
Retouching
Final Files for Output
Client
Designs for new client: band, record publisher, and YouTube Video producer.
Projects
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Photo direction, retouching & prep
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Logos (3)
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CD/DVD combo release
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Web site sketches
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Design for billboards
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E-blasts
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Social Media Advertising
Challenge
Band leader, singer, writer, and problem solver TJ Nix came to me with a suggestion: he was going to draft the best musicians he could find, and build a killer Blues band in the Central New Jersey area that could start in the neighborhood club, travel for festivals and special events, and do regional tours.
His partner in this would be virtuoso Jersey guitar master Paul Plumeri, a master in his own right.
We were starting from scratch: logo(s), web site, social media, e-mail marketing, and print marketing, too.
Solution
As freelance creative talent, I met with agency head to review ideas he worked on with the clients, along with original ideas, and steps already in place.
We linked up with the American Motorcyclist Association for racing photos I needed to complete files for the 36, 48, and 60 foot billboards, plus graphic for back of Budweiser delivery trucks and Coca Cola 2-liter bottle hang tag promotions for the upcoming championship race.