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This ad succeeded because of hands-on, through-the-lens photo Art Direction onsite by Tony.
Tony art directed the onsite photography, retouched the photo, selected and retouched the stock photo of father & son, wrote the copy, and prepared the final file for print.

Concept, Design, photo retouching, copywriting, file prep

This concept sketch for Live Music innovators Handi-Systems works well because of the instant recognition of a digital EQ by industry professionals.

While "The Future" isn't much copy, it absolutely backs up the visual 100%.

The photo (courtesy 3COM) says more than any advertising copy could.

Copy: The future.

Copyright ©2008 Tony Buford. Trademarks on this site not property of Tony Buford, Tonypearldesign, or BuforDesignCommunications are the property of their individual owners, and used with permission.