Concept, Design, copy, photo rendering, ad placement.
Award-winning band Joe Zook & Blues Deluxe asked for help planning, designing and placing this ad in Blues Revue, one of the most respected national magazines in the field.
The budget called for a Black&White ad, but we still wanted to make an impact, and leave the band's name on the tip of people's tongues.
A supporting quote from Tom Cullen, founder of the oldest operating Blues Society in the US, didn't hurt, either.