As a designer, Tony gets calls from people all over with ideas that they need to see taken further, either for financial backing, or to pre-sell advertising, shares and the like.
DPC, Inc., the team from Delaware Power Cycling, had an idea for a magazine, but that was about it. Stock photography was used for this Sales dummy, along with "phonying up" editorial content (articles, names, etc) to make it real enough to sell with.
Legal wrangling ensued. Still no magazine.