From Original Ideas to Successful Projects for Over a Decade
photo: Alan Goodheart, ASLA
I learned about reputations and brands the easy way: we built a great one at my first studio, Ric Bruce's Airon Advertising in Princeton. We worked for Apple, Squibb, Johnson & Johnson, the US Tennis, Princeton University, McGraw-Hill, IBM, and more.
We did our best every time, learned stuff every day, and people trusted us.
For all that, our clients rewarded us with maybe the best, most respected brand in Princeton.
So, you see, your brand isn't what YOU say it is, it's what THEY say it is.
It's your promise, and it's their emotional reaction to how well you deliver on it.
I’m just an art/creative director and graphic designer from Trenton, NJ who went to design school, learned from a master communicator in Princeton, did the New York ad agency thing for a minute, and settled in Philly in the late 90's with the intention of NOT wanting to become a specialist.
In the beginning of 2015, I joined the hard-working team at Philadelphia's City Council as the Council's first-ever Graphic Designer & Art Director, establishing an in-house studio I've named The Council Creative Group.
I've taught design and building a visual language for business at 2 colleges, and worked at an agency or 2 (or 9, counting freelance). I've also been an art director in corporate America and loved that challenge.
Spent a few years with Apple, introduced solutions that STILL saves one employers millions per year, and am working right now to create something magical. Probably in interactive media. Or music.
Or maybe in whatever you do.
Happy Client, Happy Life
OK, that's a paraphrase.
Anyway, here's client feedback:
some newer, some not so much, all true:
"The new logo looks great. The boss loves it. Stop by CSTpavers.com and see how we're using it everywhere."
Northeast Region Sales Manager,
"Great work, man. Logo looks tight. I've gotten positive comments about it. It'll be on display starting tomorrow night in Philly."
DJ Malcolm Poindexter III (DJM3)
"No question your designs are getting us great feedback, and making people take notice. You're definitely our graphics guy from now on."
Thomas "TJ" Nix
"Thanks for the online posting and social media campaign. This was definitely a big part of this near sellout crowd here tonight."
"U Da Man, Bufe!"
The Blues DeLuxe Band
"We're definitely satisfied customers. Please use my name as a reference!"
Rapco Truck & Auto Accessory Centers, Inc.
"Thank you very much — the ad looks great! Let me know if we owe you any more money. Again, thanks."
Modular Sound Reinforcement