We ask the right questions, always use a Design Brief (yes, there will be a written test), and build a Brand Strategy to go with your Business Strategy, Business Plan, or SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats).
Knowing what makes you, well, you, will help determine how best to tell the most important parts of your story.
That's something that's usually best done by somebody who's not part of the normal company structure.
Especially someone trained in design, copy writing, editing, brand building and building a successful customer journey.
That great carpenter you pay a little more for. The restaurant that you'll wait to get into. And, that little pub where "everybody knows your name".
These are the simplest examples of good brands. See, brands aren't made by businesses, but by their customers.
Think of it like this: a brand is why people want to do business with you. It's what makes you different, unique, better.
Do you have customers who have become friends? And, if your company ran into trouble, and you had to raise prices by 25%, would those clients never consider leaving to save money?
If you answered yes, you've begun building a solid brand that we can help you grow and promote to the world.
If you answered no, NOW is the time to look at that very closely. With professional help.
“If you don't have a strategy, you're part of someone else's strategy. ”
"Design is not just
what it looks like
and feels like.
Design is how it works."
"If you think it's expensive to hire a professional to do the job, wait until you hire
"In a world where
Artists typically have lots of ideas. They also generally want to let the rest of us know what they are.
Tom Nix, a central New Jersey builder and home remodeler with a unique past that includes being one of the region's most successful concert promoters, had some songs, a friend with a guitar, and a desire to perform live again.
As clients often do, he came to me with the innocent phrase, "Hey, Tony, I've got this idea. But I'm not sure what I'm going to do. You in?"
On our Blues In Disguise case history page is a rundown of what we produced over a four year period, including web sites, CDs, DVDs, EPs, posters, banners, t-shirts, e-blasts, tickets, rubber stamps (!), and the foundation of a brand and a following.
After receiving a call from the founder of Verilogue, I met with him to discuss the project at hand: a web site mockup.
The site was always going to be built by programmers overseas, so we were just trying to produce a wireframe that would help direct the firm on how to produce the final product.
Original ideas were generated based on our meetings, and a number of pages were produced.
Somewhere thereafter, Verilogue became part of the largest healthcare marketing organization in the world, Publicis Healthcare Communications.
© 2015 Anthony Buford
At TBD, the medium is not the message.
The message is the message.
Talk to a Professional Designer about promoting
your brand. Your public image is not a math problem.
Contact Tony B
tonyb (at) tonybuford.com
PO Box 41006 Manayunk, PA 19127
TonyBuford Design Graphic Design & Art Direction