Can You Make People Care?
In advertising, graphic design, and brand development—basically, in marketing—as callous as it sounds, nobody much cares what you do.
They care what you do differently.
Unless you're the only non-profit, entertainer or small business who does what you do, they've heard it before. A lot.
Brand strategy is about telling your story and highlighting not just what you do better, but what you do that's uniquely you.
You have every reason to "talk to a pro".
Artists typically have lots of ideas. And that’s where I come in.
TJ Nix, a central New Jersey builder and home remodeler with a unique past that includes being one of the region’s most successful concert promoters and band leaders.
As clients often do, he came in with the innocent phrase, “I’ve got this idea for a new band made up of stars. But I’m not sure what I’m going to do yet. You in?”